Overture, FeedBurner Ads

Found this via Scoble’s link blog today. Looks like Overture (via FeedBurner) is testing RSS ads. The ads are images, as opposed to text ads, and appear to be essentially static. I downloaded the MobileTracker feed on several different computers (different IP addresses) and using several different clients and always saw the same ads. The images don’t appear to have long enough URLs to be doing much hit or click-tracking, and no cookies either. Here’s an example: